“The second, annual, day-long consumer fashion and entertainment extravaganza, Street Style was held on Saturday, August 23rd along Queen Street West between McCaul Street and Spadina Avenue. Its purpose was to showcase alternative fashion to the public and tourists, and participation resulted in additional business for many companies. FILC’s cosponsorship provided funding to hire staff to develop and promote the event. Fifty visual and performance artists shared an outdoor stage with six bands and five fashion shows featuring twenty-eight designers. Booth space was rented by over 30 organizations including designers, artists, accessories companies, restaurants and other food vendors, consumer products companies and social service agencies.
Other sponsors included The City of Toronto (Economic Development Partnership Grant), Smirnoff, Labatt’s, Westbury National, A.G. Hair Care, Plutino Group, Pizza Pizza, Smart(fx) and Liberty Entertainment Group. NOW distributed the official program and Energy-108 FM provided live to air broadcasts of the event. Additional media coverage was obtained from CITY TV, Global, CFTO and CFMT, The Toronto Star, Globe & Mail, Style Magazine, What’s on Queen and Watch magazines, CFRB, CIUT, CBC Metro Morning, EZ Rock 97.3, CKFM 99.9, CISS FM 92.5, CHFI FM 98.1, CFTR AM 680, CHUM AM 1050, CHUM FM 104.5, CJRT FM 91.1 AND CFRB AM 1010. Advance information was provided on the Street Style Hotline and on a pixel board at Bathurst and Lakeshore Blvd. Event organizers estimated that more than 15,000 people attended the event.”
http://www.toronto.ca/legdocs/1998/agendas/council/cc/cc981001/ed2rpt/cl010.